The Glass Menagerie on Broadway
Art Direction & Design at AKA NYC
Fall 2013 ︎ As the first campaign that I was able to spearhead while at AKA NYC, The Glass Menagerie was a huge learning experience. After going through a large quantity of conceptual artwork proposed as key art, we ended up having pull things back really minimally. In spite of this, we pushed at every angle to infuse the emotion of the show into the work. The production was special because it featured dark water surrounding the stage, so we aimed to use the beauty of that water in the art however we could.
Key Art, Print, and Out of Home
From pre-opening ads to front-of-house, two full spread New York Times ads, broadcast spots, and other out of home and marketing materials, we worked hard to leverage our minimalist look and feel to speak to the beauty and emotion of the show, to show the modernity in the revival, and draw people in. You really learn a lot when you have less to work with.