Toyota TSS

Apr-Jun 2017 ︎ Over the course of a month, my team and I worked on a print campaign with the goal of advertising that many models of Toyota cars now come standard with Toyota Safety Sense(TM) features. The campaign is a sister to this set of TV spots as well as this print campaign. This image does not have to do with the campaign as it will not be out until Fall 2017, but I will post it up as soon as I’m able!

Credits


Agency
Saatchi LA

Creative Direction
Renato Braga

Art Direction
Leo Borges + I

Copywriting
Dan Sorgen +
Antonio Marcato

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©2017 Jillian Adel