Brand & Comms In-House Design
Feb-May 2016 ︎ In February 2016, Uber underwent a global re-brand. I was hired just after the launch to help represent the West Coast faction of the brand in designing and working out the details of how the brand assets should be used in conjunction with all of the new guidelines. Interfacing twice per week with the international team, I worked closely with my counterparts in the U.S. and abroad to review and critique our work, as well as discuss the brand and team dynamics. I also did a good deal of my own copywriting here.
Brand & Marketing Materials and LA Metro Expo Line Launch
Most of my days were spent designing large quantities of digital marketing design assets, with a smaller portion on printed marketing materials, and a smaller amount out of home. In some cases, we were able to play with design ideas for events such as PRIDE, Coachella, and - my favorite project - for the LA Metro. For this, I was able to create a campaign that would run during the launch of the new LA Metro Expo Line. I art directed a social media photoshoot as well as designed the subway ad takeover and the accompanying digital marketing materials.